The SWEET brand philosophy can be traced back to its founders, in the remote small town of Trysil, Norway. Growing up in the harsh Norwegian climate with action sports year around, resulted in an uncompromising attitude towards products. Having a sweet day, but staying safe! The unique mix of lifestyle, design, music and sports, originating from the Californian surf culture, is a fundamental part of Sweet. Sweet is a brand dedicated to making the best possible products for global action sport enthusiasts - summer and winter.
The Sweet Resolution Series
Resolution represents the ultimate in performance. Innovative and style-forward, but most importantly - this is functional clothing for the roughest conditions. Some of us believe these are the best conditions.
Sweet Autonomy Series
The Sweet Autonomy Series originates from board culture. It’s an independent, back-to-back combination of Sweet’s uncompromising quality and a team driven style. The result is the best possible outerwear for local and global heroes, riding mountains all over the world.
Stronger, lighter, better! The Sweet founders knew that when facing the challenges of life, the one thing you need is confidence. With its state-of–the-art technology, Sweet helmets redefined protection when they were introduced. This progressive philosophy will always be the core of the company and its products.